NATCHITOCHES, La. — Residents struggling with rising household expenses may qualify for help through a new utility bill assistance program launched by Entergy Louisiana and the United Way of Northwest Louisiana.

The program provides eligible residential customers with a one-time $100 credit toward their Entergy utility bill. The assistance is funded through a $2 million investment from Entergy shareholder dollars and is intended to help customers experiencing financial hardship.

Priority will be given to ALICE households, a term that stands for Asset Limited, Income Constrained, Employed. These households often earn too much to qualify for traditional assistance programs but still struggle to meet basic living expenses.

Eligible customers may apply through their local United Way while funding remains available. The program is available to qualifying Entergy Louisiana residential customers in participating parishes, including Natchitoches Parish.